AN IMMERSIVE FILM CAPTURING A CANADIAN EXPLORER’S JOURNEY ACROSS THE TRANS CANADA TRAIL, SHOWCASING THE BEAUTY AND TRANSFORMATIVE POWER OF CANADA’S LANDSCAPES.
Case study Summary
Trans Canada Trail
Case study Summary
CHALLENGE
Case study Summary
Trans Canada Trail sought to highlight the breathtaking beauty and emotional significance of their nationwide trails.
They wanted to inspire Canadians to explore these trails and connect with the country’s diverse landscapes. To achieve this, they aimed to tell the story of a notable Canadian explorer who had journeyed along these trails and formed meaningful connections during her travels. However, the challenge was not only in capturing the stunning visuals of the trails but also in conveying the emotional and spiritual experiences tied to exploring them.
OUR SOLUTION
Case study Summary
To address this, we partnered closely with the explorer to bring her story to life in an authentic and engaging way.
We began by conducting in-depth interviews with her in our studio, capturing her experiences and insights in a beautifully designed set that reflected the spirit of the trails. We also integrated her personal footage, ensuring that the final storytelling was genuine and immersive. This collaborative approach allowed us not just to create a corporate video, but a heartfelt narrative that highlighted both the scenic beauty of the trails and the personal transformation they inspire. Additionally, we produced a series of shorter social media videos to build anticipation and engage the public leading up to the main feature. The result was a compelling, multi-layered campaign that not only showcased the trails but also connected deeply with audiences, inspiring them to embark on their own adventures.
