Case study Summary
Capital Music Week
Case study Summary
Challenge
Case study Summary
The Ottawa Music Industry Coalition launched the first-ever Capital Music Week, with the vision of bringing the National Capital Region to life through music, dance, and community spirit.
However, they faced a significant challenge: they had no established brand identity and needed a cohesive way to convey the power of community around music. They needed a strong, recognizable brand that could capture their vision and engage the community effectively.
Solution
Case study Summary
To address this, we took the Ottawa Music Industry Coalition through our SoulScape workshop, helping them define their brand essence and language.
This allowed us to create a powerful brand experience system that included everything from typeface and color palette to the event emblem, motion design, social media assets, merchandise, and signage. We also worked closely with their team to ensure they could manage and be ambassadors of their own brand. We became sponsors of the event and the Community Impact Award, reinforcing our commitment to community impact. In the end, we delivered a cohesive, vibrant brand that truly reflected the spirit of Capital Music Week and resonated with the community.
The challenge
Case study Summary
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The type-driven identity hints at the industrial past of Studio’s home in a former factory, as well as the creative spirit and resourcefulness of Studio as a theatrical company. The wordmark and primary typography are set in a non-stencil version of the utilitarian heavyweight font AType (designed by Pentagram partner Matt Willey); secondary type appears in the geometric sans Metric (from Klim Type Foundry) and the serif Publico (from Commercial Type). The primary brand palette is a striking yellow, black and white.
ABOUT THE CLIENT
Case study Summary
