Jeanie de Beer

I’m Jeanie de Beer, a Brand Strategist & Creative Director who thrives on bold, experiential work. As a leader in brand strategy with 20 years of experience in branding, I execute creative direction for brands across the globe. I lead with empathy, intuition, and an unwavering belief that a community-powered brand can change the world.

For me, design isn’t just about aesthetics—it’s about solving problems, building connections, and shaping culture. Living on four continents and soaking up the richness of countless cultures, I’ve seen how socially conscious brands spark change and move communities forward.

I studied Fine Arts at the University of Pretoria, Visual Communication Design & Strategy at Open Window Art Academy, and Advanced Marketing Strategy at Cornell University.

I’ve  founded two agencies and led award-winning teams, but the real reward isn’t trophies—it’s happy clients, a thriving team, and work that makes an impact. This soulful work allows me to collaborate with fellow visionaries who push creative boundaries.

Forever a wild child and rebel, I see the world through a lens of curiosity and challenge—always exploring, questioning, and finding better ways to do things. When I’m not building brands, you’ll find me contemplating life, taking paths less travelled, immersed in nature, or deep in conversation with my cats. If I weren’t a brand strategist, I’d be following in the footsteps of David Attenborough.

Favourite projects: Advancing Black Homeownership Exhibit, NAC, OMIC