Case study Summary
Williams Litigation Lawyers
Case study Summary
the problem
Case study Summary
Williams Litigation, despite having a 50-year legacy of precedent-setting litigation in Ontario and a team known for their compassion and competence, faced challenges with their brand and online presence.
Their outdated website and lack of modern marketing collateral failed to convey their level of expertise and excellence. This gap in their brand identity made them appear less approachable and less modern, potentially causing them to lose business and fall short in client renewals. They needed to present themselves in a way that matched their true capabilities and showed clients that they were continuously improving and ready for the future.
Our solution
Case study Summary
To address these challenges, Godzspeed developed a comprehensive brand strategy, known as the Soul Guide, that clearly defined Williams Litigation's identity, mission, culture, and unique value propositions.
A new visual identity system was created to align their look with their true level of excellence. This included a modern, bold, and user-friendly website that showcases the firm’s expertise and approachability. The website features videos introducing each lawyer, a brand film that effectively communicates their story, and beautiful professional photography. Special landing pages were also built to highlight their specific legal services. As a result, Williams Litigation now presents themselves confidently and has seen an increase in new business, demonstrating that their improved brand and presentation effectively conveys their excellence and helps secure their future growth.
ABOUT THE CLIENT
Case study Summary
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The challenge
Case study Summary
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The type-driven identity hints at the industrial past of Studio’s home in a former factory, as well as the creative spirit and resourcefulness of Studio as a theatrical company. The wordmark and primary typography are set in a non-stencil version of the utilitarian heavyweight font AType (designed by Pentagram partner Matt Willey); secondary type appears in the geometric sans Metric (from Klim Type Foundry) and the serif Publico (from Commercial Type). The primary brand palette is a striking yellow, black and white.
Film
Case study Summary
A film created for Williams Litigation, highlighting their trusted personal injury specialists.
film
Case study Summary
