The Client

EcoEquitable is a dynamic, women-led charity and social enterprise based in Ottawa. They employ immigrant and marginalized women to transform discarded and recycled fabrics by sewing them into beautiful things like conference bags and corporate gifts. They transform materials, people, situations, environments, perspectives, and the world.

Humanity Made Headbands Campaign

In the midst of this unprecedented global pandemic, our healthcare workers are heroes. As most of us are quarantining and cooped up in our homes, they are on the front lines and risking their lives every single day in order to save the lives of others. So EcoEquitable decided to find some small way to thank them for everything that they do.

Soul Guide™

Every Soul Guide™ starts with a big idea — it’s the connective tissue that brings together all the core concepts, values, and priorities of a brand’s soul in order to craft a unified identity and forge purposeful connections.

“We are women crafting a better story.”
– EcoEquitable