Brand Soul Magazine

Fresh Content

thumb The Anatomy of Business Needs Change

For years, institutions around the world have been teaching us that businesses are simply vehicles for profit. Our popular business culture proclaims that profit should not only be at the top of our priority list, but that we need to see profit as the pinnacle of our achievement in business. Why are the majority of business stories speaking to skyrocketing material gain, ruthless market share capture, and territorial expansion? The answer: read the title of this article.

Imagine what the world would look like if the status quo in business shifted to a model that was intentional about considering the impact that business left on the planet as a result of their influence and resources. This intentionality breeds something we like to call legacy. Impact on our natural environment and in the lives of fellow human beings is legacy building and allows business leaders to etch their significance into the foundations of our world story — FOREVER. Yes, I shouted that out because I want the earth to shake.

At Godzspeed, we don’t just see this as a dream. There are strategies and worldviews that allow for this type of impact to be ingrained into the fabric of a brand and its business model. A brand isn’t a logo or colours. A brand is the way that you do business, in every facet of your business. A brand is an individual not an institution, and as individuals have souls and a body, so do brands. The human soul is nourished and fulfilled by healthy doses of purpose and overall good. The body is engineered to communicate the intentions and mission of the soul. Uncover the need for change in the anatomy of business below.

Your Brand’s Got Soul.



thumb 00:55 A Talk at Blue Panda Realty: Branding and PurpUS

We were thankful to have been invited by @bluepandarealty to speak about building a purposeful, meaningful brand. Whether you’re in real estate, the health sector, a professional athlete or a social enterprise you need to acknowledge that your brand is your entire business, and every ounce of your brand needs to express its deepest purpose. Working with Blue Panda Realty in our nation’s capital over the past 6 months crafting their new brand has been rewarding in more ways than we can express. Big shout to our intern Francois Mittens AKA @fm.photography_design for the video. 

thumb 00:55 Godzspeed Pillars: Influential

Godzspeed founder and head creative dude @thomas.cumberbatch speaks on the final pillar of our BMI philosophy: INFLUENTIAL.

Influence is all about your ability to move people. Influential brands have a core group of loyal followers who believe in the brand’s purpose and integrity. They are able to create impact through connection. If your brand isn’t connecting with people in deeply emotional and human ways, you have influence over no one. With no influence, you might as well be dust in the wind: noticed by no one and forgotten immediately.

We can help make your brand memorable. Hit us up at to find out how.

thumb 00:54 Godzspeed Pillars: Meaningful

Our Founder, and Creative Director @thomas.cumberbatch breaks down the second pillar of our BMI philosophy: MEANINGFUL. Purpose is the single most powerful driving force of impact in the world. Meaningful brands have conviction and pride in their beliefs. It shapes their identity and guides their actions. When you find and embrace your meaning, the right path forward becomes obvious. A meaningful brand is able to form deeper emotional connections with its audience and the world. At Godzspeed, we find joy in unearthing meaning and expressing it to the world. If you’re struggling to identify or communicate your brand’s deepest purpose, we can help. Hit us up for a coffee, and let us show you how living out your brand’s meaning is one of the most powerful and transformational things you’ll ever do.