You take the thing that drives you, that single motivating factor, the foundation of all the blood, sweat, and tears that you’ve devoted to your purpose and forge it into a timeless badge of honour, a daily reminder: Why I Wake.
We created a bold brand strategy, meaningful design, a timeless logo, influential film, and authentic photography to remind them daily to ask themselves: Why I Wake?
Warriors in the battle against injustice.
Leonard Shore founded SDJ over a half century ago on a foundation of providing light for those lost in hopelessness. We captured the artistry of their inspiring work and merged it with that heritage. Each team member’s soul shines through, living under the banner of their timeless and time-tested legacy.