You take what you do best and whittle it down to its core, until all that’s left is the pure essence of your purpose, unbound by creed or culture: continuous growth.
We created a unique brand strategy, powerful slogan, meaningful photography, and evocative film to show everyone that personal growth isn’t exclusive to any one set of beliefs.
When having fun is a byproduct.
IAWAH needed a soul cry to spread the seeds of their message, and plant deep roots within everyone who hears it. It had to be more than just a philosophy. It had to be active and alive. It needed to symbolize a belief that bound them together while also paying homage to the lush green natural world IAWAH sits in. They needed an anthem to express to everyone that IAWAH is a place of growth, life, and transformation.
Today, whether in their tuck shop, their cafeteria, or their main hall, everyone at IAWAH will tell you: We’re the only place in the world where you can “Keep on Growing.”